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The tobacco companies promoted their products with advertising cards during
the late 19th century. Used to stiffen the box, the cards became a powerful
advertising method by printing the brand name of the cigarettes and a picture
that was part of a larger series.
The cards covered many subjects, but certainly sports figures were well represented.
Practically every sport was covered during the period of cigarette advertising
cards, 1870s-1890s. These cards were meant to be collected and were attractively
printed as photographs as well as chromolithographs. Chromolithography was
a printing process that used a separate limestone plate for each color. View
the first card>>
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