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Courtesy of John and Alice Ridge. www.yellowstonetrail.org

journeys: more about cars | national register of historic places

Historical Societies, Museums, Car Shows and Race Tracks

Kenosha History Center
220 51st Place
Kenosha, WI 53140
(262) 654-5770
www.kenoshahistorycenter.org

Iola Old Car show
P.O. Box 1
Iola, WI 54945
(715) 445-4000
www.Iolaoldcarshow.com

Milwaukee Mile Race Track
7722 W. Greenfield Ave.
West Allis, WI 53214
(414) 453-8277
www.milwaukeemile.com

Hartford Heritage Auto Museum
147 N. Rural St.
Hartford, WI 53027
(262) 673-7999
www.explorewisconsin.com/wisconsinautomotivemuseum

Road America
N7309 HWY 67
P.O. Box P
Elkhart Lake, WI 53020-0338
1-800-635-RACE
www.roadamerica.com

The Miller Club
Box 1008
Germantown, WI 53022
(262) 253-2661
www.milleroffy.com

 

Freit
Freitag's Pure Oil Service Station
Green County, built 1929

The National Register of Historic Places
http://www.shsw.wisc.edu/histbuild/index.html

The National Register of Historic Places is the official federal list of properties significant in American history, architecture, engineering, and archaeology.

Click on the links to learn more about these significant buildings in our state.

Freitag's Pure Oil Service Station
Green County

The Freitag Service Station had a purposefully domestic appearance. The design was an attempt to break the stereotype of the service station as an eyesore. The Pure Oil Co. also hoped that these franchised stations would be welcomed in residential areas, which it recognized as a growing market as more families acquired automobiles.
Through the construction of this standardized design, Pure Oil used the gas station as a corporate symbol and trademark. With its white walls and "Pure Oil Blue" roof tiles, it had a recognized visual identity. From 1927 through the 1930s, the Pure Oil Co. built hundreds of stations identical to this one throughout the country.

C.W. "Slim" Freitag built this station for his father at a cost of $16,000 for the building and the land. The senior Freitag operated the station until his death. After Union Oil merged with Union 76, Freitag's became a 76 station. The station closed in the late 1970s.

The building is not open to the public; please respect the privacy of its owners.

Exterior of Harley-Davidson Motorcycle Co.
Harley-Davidson Motorcycle Co.
Milwaukee County, built 1910-1913, 1913-1926, 1919, 1920

Harley-Davidson Motorcycle Co.
Milwaukee County

The historic core of the Harley-Davidson Motorcycle Co. production facility consists of two large buildings built and expanded over a span of nearly 50 years. The original five-story, dark russet brick building was begun in 1910 as part of the Harley-Davidson Co.ís first major expansion, reflecting its emergence as a world leader in motorcycle manufacturing. As the company continued to grow, other buildings were added and expanded.

In 1903 William Harley, Art Davidson and Walt Davidson began to tinker in the shed behind the Davidson family home in Milwaukee, producing a 3-horsepower, glossy black machine. Arthur Davidson and Bill Harley had met at the Barth Manufacturing Co., where they were both employed. Arthur was a pattern maker, and Bill was an engineer. Walter Davidson was a machinist. Unlike many others who were working on motorcycle designs during this period, these three men were able to develop the right internal dimensions for a reliable engine, leading to a successful product. Ole Evinrude, who lived nearby, added his expertise on carburetors. Production was initially slow. In 1904, only three machines were sold. In 1907, the company incorporated and by 1908 mass-produced 450 cycles a year.

Until 1947, the buildings at this location housed all Harley-Davidson operations. In that year, assembly production moved from the Milwaukee site to a new plant in suburban Wauwatosa. The nominated property became the companyís corporate headquarters, management offices and its research and development center.

Kissel exterior
Kissel Motor Car Industrial District
Washington County, built 1905-1920

Kissel Motor Car Industrial District
Washington County

The Kissel Motor Car Factory consists of 15 interconnected buildings, constructed between 1905 and 1920. These utilitarian wooden structures are faced with brick and stone. Most of the buildings are three stories high with multiple windows to maximize light and ventilation.

The first buildings were erected for the production of the Kissel gasoline engine. In 1906 the decision was made to begin producing automobiles and an additional building was constructed. This building had a saw-toothed roofline, allowing for natural lighting through a series of windows at the roof.

Almost yearly through 1920, new buildings were constructed and existing buildings were expanded. In early 1920s, the company employed more than 1,200 people. Largely as a result of the success of the Kissel business, the cityís population nearly tripled between 1900 and 1920, and the city grew into a large manufacturing center. The two most famous automobiles produced at the plant were the 1919 Goldbug Speedster and the 1927 White Eagle.

After production peaked in 1920, the company began a slow decline and within 10 years was a victim of the Great Depression. Automobile manufacturing at the plant ceased in 1931, but the buildings were used to manufacture marine products. The complex continues to be used as a production facility.

Oatman Filling Station
Eau Claire County

The Oatman Filling Station is an intact example of the house-type filling station, erected in large numbers between 1920 and 1935. This example is a one-story, wood-frame building covered with wooden shingles. The symmetrical front facade contains a center door with a single window to each side. The steeply pitched roof is influenced by the popularity of the Tudor Revival cottage. House-type stations were designed to address community objections to the location of gas stations in suburban neighborhoods.

These stations were pioneers of the automobile strips and demonstrated the economic success of freestanding commercial buildings with deep setbacks and easy vehicular access, which became the dominant commercial type for suburban America. The Oatman Filling Station was built in 1931, a period of expanding automobile ownership and gas station construction in Eau Claire. Early automobile owners in the area purchased gasoline at outlets such as hardware stores and bulk oil stations. Sometime between 1923 and 1926, the first filling station in the city was erected; by 1928 the number had jumped to 28. Frank Oatman constructed this station as a Texaco-affiliated station. This building is the only surviving, intact pre-1940 filling station in Eau Claire.

The building is not open to the public; please respect the privacy of its owners.